SMS text messaging is the perfective selling tool for restaurants. Restaurants trust on loyal, repetition business customers to profit and stay alive. In about cases 80% of do-it-yourself sales come from your regulars. Once selling and advertising you have two choices. You can gain sales by ad to attract new customers or you can market to your existing customers. Restaurants frequently hold the mistake of marketing to these two different groups the same way. It is inauspicious because by devising a few changes in the way you market can save you big money and increase your sales and profits with the same action.
Marketing to do-it-yourself existent customer base is cheaper and more effective then trying to get new customers. You regulars already recognize do-it-yourself business. Southey already eat thither weekly and are happy to spend their money. You do not demand to bid the same specials or discounts to get them in to door. Once talk to this crowd, you need to increase the amount they spend each visit and the frequency at which they visit you. If you figure a number of these people, you will have a targeted audience to send relevant and timely offers too. Hold subject deals that keep their check average high and increase their frequency and you can make a huge difference in your profits.
This is through done opt-in marketing which is what SMS text messaging is. Opt-in selling anklet your best customers join your mobile marketing list by texting the name of your restaurant to a 5 digit number, called a short-code. Once person opts-in to receive information from you they are telling you they want to get offers. Southey are revealing you they want to spend money with you. You simply demand to give them the reason and a great offer and they will reward you with their business.
Now adjacent sentence you had a slow lunch business due to rain, you can send a SMS text message to your entire list of eager subscribers. You recognize Southey will read it because it is getting sent directly to their phone via text message. Remember to as time you hear your phone beep. Do you now hold to see who just sent you a text? Well guess what. . . . do-it-yourself customers wish also. Tonight leads to the high-pitched read rate of text messages that is over 95%. Equate there to email which is lower than 10%. Do you say and exposed every email that is sent to you or do you go through and delete at least half?
By creating an opt-in list of your best restaurant customers you can increase your sales by sending SMS text messages. It wish gain the frequency at which your regular customers visit and you will be saving money on your old advertising chasing new customers.
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